Cookie Policy

1. Introduction

ORM Hero ("we," "us," or "our") uses cookies and similar technologies on our website, https://ormhero.com (the "Website"). This Cookie Policy explains how we use these technologies, why we use them, and your rights to control our use of them.

Please read this Cookie Policy carefully before using our Website. By using our Website, you agree to the use of cookies and similar technologies in accordance with this policy.

2. What are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to the owners of the site. Cookies can be "persistent" or "session" cookies, depending on how long they last after they are placed on your browser.

3. How We Use Cookies

We use cookies for the following purposes:

• Essential Cookies: These are necessary for the Website to function properly and cannot be switched off in our systems. They are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.
• Analytics and Performance Cookies: These allow us to recognize and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
• Functionality Cookies: These are used to recognize you when you return to our Website. This enables us to personalize our content for you and remember your preferences.
• Targeting Cookies: These cookies record your visit to our Website, the pages you have visited, and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests.

4. Specific Cookies We Use

We use the following specific cookies on our Website:

• Google Analytics: We use Google Analytics to help us understand how visitors engage with our Website. It uses a set of cookies to collect information and report website usage statistics without personally identifying individual visitors to Google.
• Google Ads: We use Google Ads cookies to help us improve our advertising campaigns and to measure their effectiveness. These cookies allow us to serve ads based on someone's past visits to our Website.
• LinkedIn Cookies: We use LinkedIn cookies to enable LinkedIn advertising and analytics features. These cookies help us track the effectiveness of our LinkedIn advertising campaigns and understand how visitors from LinkedIn interact with our Website.

5. Detailed Description of Cookies

5.1 Google Analytics Cookies

• _ga: Used to distinguish users. Expiration: 2 years.
• _gid: Used to distinguish users. Expiration: 24 hours.
• _gat: Used to throttle request rate. Expiration: 1 minute.

5.2 Google Ads Cookies

• IDE: Used for targeting, optimization, and reporting for Google Ads. Expiration: 1 year.
• ANID: Used for advertising served across the web and stored in google.com. Expiration: 1 year.

5.3 LinkedIn Cookies

• bcookie: Browser ID cookie. Expiration: 2 years.
• bscookie: Secure browser ID cookie. Expiration: 2 years.
• li_gc: Used to store consent of guests regarding the use of cookies for non-essential purposes. Expiration: 6 months.
• lidc: Used for routing. Expiration: 24 hours.
• UserMatchHistory: LinkedIn Ads ID syncing. Expiration: 30 days.

6. Your Cookie Choices

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impair your overall user experience, as it will no longer be personalized to you.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

8. More Information

For more information about how we use your personal data, please refer to our Privacy Policy.

By continuing to use our Website, you agree to the placement of cookies on your device. If you choose not to accept our cookies, we cannot guarantee that your experience will be as fulfilling as it would otherwise be.